Podcasts are free online subscription-based radio shows for your computer or portable mp3 player. When you subscribe to a podcast your podcatching software will download shows as they become available. You can expect a new e-Newswire show every two weeks. 


podcast that is a really good primer for anyone wondering why podcasts would matter to their business. Overall the content is professional, informative, clear, and not salesy. They provide some great demographic information in the who listens to podcasts. They also provide some great examples of how podcasts are being used in the why should marketers careir section, and offer some great examples of big companies sponsoring podcasts like Lexas, and Gatorade. Although Ralston 360 could be viewed as a "competitor" to Needham Fatica, we thought this information was of enough value that it was worth posting.